target audience

white-collar is a good target for toblerone, because people of this group have a stable income and entertainment after work, so, they can see triangle easily in life.

positioning-2

tzs ho, ray and i have discussed the edition of the position, but we can not find a new position in many choice we created.

finally, we decided to insist on our position.

" it' s ok! "joyce said, when we told her we don't want to change the position.

I have learnt something in this time......

positioning-1

Everywhere triangle, everywhere toblerone.

it is our final position.

at start, my group mate and i have thought several positions about triangle, our life and toblerone. then, we choose everywhere triangle, everywhere tonblerone.

after the presentation, joyce suggest that we should include " life " in the position, so we need to edit our position.

research

my part of the research is the awareness and consumption.

Toblerone chocolate have not too much promotions in hong kong, but there are a number of consumers, buy toblerone, in the chocolate market. we also have set a voting in the forum about toblerone, and many people cast the vote in two days.

moreover, we discover that consumers mostly buy toblerone in the supermarket and convenient store.

TOBLERONE

our group have decided the product--> toblerone

Toblerone originates from the chocolatier's family name "Tobler" combined with "torrone", the Italian word for nougat.